BookExpo America 2017

I recently spent a day with some of my Genius Plaza teammates at BookExpo America (BEA) –the largest annual book trade fair in the United States. The 2017 edition took place over three days at the Jacob K. Javits Convention Center in New York City.

As someone with one foot in the door of the children’s book publishing industry, this was a great opportunity for me to see publishing friends, meet new ones, attend book signings, and gather as many free books and posters as possible.

But of course, our main focus was to represent Genius Plaza and share our message to “ignite the genius in every child” with the Expo’s 100,000+ attendees.

The Genius Plaza platform contains many options for learning, such as videos, games, animations, and worksheets. Since we were at a book expo, our focus was to highlight our eBooks, which are written by the professional educators on our content team with visual aids provided by our illustrators and graphic designers. Our team at BEA17 did a great job discussing our eBook collection, and explaining the eBook co-creation options that allow our users to write and add visuals to their own digital stories.

A few fortunate BEA attendees won full-year subscriptions to our entire eBook catalog by spinning our Genius Plaza prize wheel. The result of the spin could earn the spinner an instant prize (very cool Genius Plaza pens or Genius Plaza phone/device holders) or a raffle ticket for a chance at one of our bigger prizes – the full-year eBook subscriptions, virtual reality goggles, or a Kindle Fire preloaded with the Genius Plaza platform.

We all feel that our time spent at BEA17 was a real success. Attendees’ reactions to our platform were extremely positive, and we interacted with hundreds of interested and potential customers. We’re already planning for and looking forward to sharing our message again at BookExpo America 2018.

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