Last week I was in a Twitter chat and teachers were wondering how their voice can be heard in the ever-changing EdTech world. Teachers are constantly told by principles, coaches, and industry leaders ‘this new tech product will make your lives easier by doing XYZ.’ But once they are using the technology in their classrooms, they come across challenges. The best way to tackle these changes is to let the company know about them so they can work on a solution. But how can these necessary improvements be made, if teachers voices aren’t heard?
The best way to be heard is not being louder; it’s actually making sure you are speaking to the right person.
Group Feedback with Technology Decision Makers
Your technology decision maker will have direct communication with a consultant at the EdTech company. Having group feedback with him or her will allow them to hear the challenges that you are facing and address those concerns with their contact. Additionally, having this discussion as a group instead of individually will allow you to hear how other teachers solve some of these problems on their own or how they use the technology in the classroom.
Messaging EdTech Companies Directly
Edtech companies are constantly seeking feedback from teachers on how to improve their services. Edtech companies will hold focus groups, do user test, go talk to teachers directly in schools, etc. However, if the company you are using is not doing any of these in your area you can still reach out to them. Most companies will have customer service representatives that can be reached via:
- An email or phone number listed on their website
- A chat feature on their website
- Customer service social media profile
- Online forms on the company website
Reaching Out Directly Through Social Media
If both of the previous tactics have failed, you have one last option: reaching out to them through social media. I always recommend going the direct message approach. Most companies have social media managers who monitor their social platforms daily. Therefore, if you send them a direct message they are very likely to respond within 24 hours.